YOUR HOME MARKETING PLAN: DON'T JUST GET IT ON THE MARKET. GIVE IT THE ATTENTION IT DESERVES!

Christine's award-winning professional home-selling marketing plan involves comprehensive digital and traditional strategies, including professional photography, videography, virtual tours, targeted social media advertising, and online listings. It also leverages local real estate agent networks for email marketing, print materials, and open houses, all while emphasizing home staging to create compelling first impressions on platforms like Zillow and Realtor.com.  Below is a detailed breakdown of my robust marketing plan for you:


1. Pre-Marketing & Preparation 

  • The Right Price:

           Christine will prepare a custom market analysis with the most actively searched prices and home values throughout your area, including

           expired listings and properties still on the market.


  • Professional Staging: 

          A professional home stager will prepare your home to appeal to a wider range of buyers, focusing on creating appealing first impressions.


  • Pre-List Marketing:

          Building buzz before the listing goes live, using their existing networks to market the property.


2. High-Quality Visual Marketing 

  • Professional Photography & Videography: 

          Your listing will have high-resolution photos, 3D virtual tours, and video walkthroughs to showcase your home's best features.


  • Aerial Photography: 

          Including drone photography for unique perspectives, especially for properties with notable lot features and views.


  • Custom Property Website:

          Your listing will have a dedicated, mobile-friendly website for your home to consolidate all marketing materials and information.


3. Digital Marketing Strategy

  • Multiple Listing Service (MLS):

          Ensure your home is listed on the local MLS, the most essential tool for reaching other real estate agents. 


  • Major Real Estate Portals:

          Your property is listed on popular platforms like Zillow, Realtor.com, and other sites to maximize online visibility.

 

  • Targeted Social Media:

           Your property is promoted on platforms like Facebook, Instagram, and LinkedIn to reach potential buyers in the Metro Detroit area.


  • YouTube Marketing:

           Utilize video marketing by posting your property's video walkthroughs and tours on YouTube. 


4. Traditional and Local Outreach

  • Email Marketing: 

          Send out targeted email campaigns to the agent's list of contacts and local brokers.

 

  • Strategic Print Materials: 

          Distribute high-quality flyers, brochures, and direct mail pieces to potential buyers in key neighborhoods.

 

  • Yard Signs: 

          Place visible "For Sale" and "Open House" signs in front of your property to capture local interest. 


5. Showing and Open House Strategy

  • Open Houses:

   Host open houses to allow potential buyers to tour the property, keeping it clean and well-prepared.

 

  • Agent Showings:

          Work with your real estate agent to ensure your home is always ready for private showings, with key areas highlighted for potential buyers.


Get the value you deserve with the help of a professional real estate agent from Christine. If you'd like to discuss your next home sale today, please reach out anytime.